The set-up is quite simple--the script, partially written by Rogen and his writing partner, Evan Goldberg, gets to the point quickly--and it's clear from the very beginning that every actor in the film is playing an exaggerated version of themselves. Some of the first lines poke fun at Rogen's trademark Heh Heh Heh laugh that many find annoying but some (myself included) find charming. Rogen's at the airport to pick up his friend Jay Baruchel who's in town to visit (This Is the End is actually an extension of a 2007 short film, titled Jay and Seth verses the Apocalypse). Once they get home and smoke enormous amounts of weed, Rogen decides to bring Jay to a house party over at James Franco's killer contemporary pad.
The party is a pretty funny parody of what a gathering of young celebrities would look like: massive amounts of booze, drugs, and scantily-clad women flow out of each and every room. Michael Cera pops up in a particularly laugh-out-loud role. As Jay wanders around the party, it's clear that he isn't into the Hollywood culture. Upon meeting Jonah Hill (who is actually quite brilliant in his over-portrayal of his nice-guy image), Jay decides that most stars are sell-outs and fakes. He sets off to find a convenience store--he's got a mad case of the munchies, after all--and Rogen follows him.
What follows is a film full of very high highs and rarely any low lows. While at the store, the pair witness something that seems inconceivable: a few of the fellow patrons--with a loud Bang!--are beamed up to Heaven, bathed in a bright blue light. The Rapture is occurring, and they clearly weren't chosen. All "Hell" breaks loose, so they drop their snacks and rush back to Franco's pad where...nothing has changed. Everyone's still dancing, laughing, and partying hard. What the two just witnessed, did it actually happen? Or was it just a side effect of being really really high?

Most of This Is the End takes place inside of Franco's massive mansion, and the film is better for it. These guys are at their best when they're all in a room, arguing or quickly playing up their movie star personas. It falters a bit when the camera leaves the house and focuses on the demonic creatures and situations that are happening in the outside world. One such scene happens soon after Jay and Seth's stoned-and-starving store run, and the movie could have really taken a turn for the worse at that point. Luckily, it didn't. Rogen's script smartly keeps the pace fast and much of the action inside the ever-more claustrophobic walls of Franco's home.
If you can't stand these guys (like Rogen's laugh, Jonah Hill's sarcasm, or McBride's all out assault of bad taste and vulgarity), This Is the End certainly won't change your mind. The film is more about these stars acting the way that they act--only it's in the face of being left behind by God after The Rapture. It even goes into the reasons of why this group of seemingly good men--actors that bring joy and smiles to the masses--didn't get beamed up above the clouds to witness all the glory of God. Franco is certain he didn't because he once banged "Linsey Lohan at the Chateau Marmont", a great joke for anyone that's opened an US Weekly. But the real reasons are more complicated than that: and they are full of great laughs in one of the best comedies so far this year. (B+)
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